Job Description

Now Hiring: Demand Generation Marketing Manager
📍 Location: New York, NY
🕒 Schedule: 4 days/week onsite; 1 day remote 
💰 Pay: $75,000 to $90,000

Why Join Ripple Street?

Ripple Street is a consumer product discovery platform that connects brands with their next best fans through immersive in-home experiences. We lead the market by delivering results-driven engagement programs that generate product trials, content, reviews, and ultimately, loyal customers. At Ripple Street, we build not only innovative programs but also a community of marketers and consumers bonded by authentic experiences. Join a team where innovation drives impact and your work is visible, valued, and celebrated.

Your Role as Demand Generation Marketing Manager:

As a Demand Generation Marketing Manager , you’ll lead the strategy and execution of high-performing B2B marketing campaigns that generate qualified leads and accelerate pipeline. Reporting directly to the CMO, this role is highly cross-functional and offers an exciting opportunity to shape revenue-driving programs from the ground up. You’ll own performance across key channels—from email to paid media to events—and collaborate across teams to convert insights into action and campaigns into growth.

Key Responsibilities:

🔹 Demand Generation & Campaign Strategy

• Build and execute integrated programs across email, digital, paid, and events
• Own campaign strategy from awareness through opportunity stages
• Partner with Sales to segment audiences and optimize engagement
• Manage lead scoring, nurturing, and marketing automation workflows
• Analyze campaign performance and report on pipeline and ROI

🔹 Messaging & Content Strategy

• Understand our buyer personas and develop value-driven messaging
• Collaborate on content creation—landing pages, eBooks, ads, case studies
• Ensure campaign messaging aligns to buyer needs and business goals

🔹 Marketing Operations & Tech Enablement

• Build scalable tracking and reporting infrastructure
• Maintain HubSpot and data integrity across marketing systems
• Evaluate new tools and tactics to improve efficiency and conversion

🔹 Sales Enablement & Collaboration

• Create sales-ready tools such as email templates, one-pagers, and decks
• Partner closely with Sales to align KPIs and drive pipeline progression
• Foster tight feedback loops and collaborative campaign planning

What You Need to Succeed:

✔ Key Competencies:

• Analytical and results-oriented with a deep understanding of full-funnel B2B marketing
• Creative problem solver who knows how to scale impact through campaigns
• Strong communicator and collaborator with experience in fast-paced teams

✔ Qualifications:

• 3+ years of B2B marketing experience focused on demand generation or growth
• Proven success delivering qualified pipeline and campaign ROI
• Hands-on experience with HubSpot, Salesforce, and marketing automation tools
• Proficiency in Excel, PowerPoint, and campaign performance dashboards

View our case studies to learn how Ripple Street’s programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales:  

For more information, visit . 

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